We Are Phoenix Manifesto.

Write your goals & dreams with the ash of failures you've burned.

We Are Phoenix was born from failure; Many in fact.

We’ve lived both sides of success and brutal defeat and learned there is no failure; only lessons, and with each lesson you level up in skills, knowledge and self awareness empowering you to charge forward again from a new position of strength and understanding.

You are a master of change, not a victim of it and as long as there’s breath in your lungs, you can, at any single moment take action on a decision to reinvent yourself, or change the course of your life.

People Re Create their bodies from overweight to athlete, from sickness to health.
People Re Create their lives, from destruction and failure to thriving success, and if someone else did it, so can you.
We are machines of unlimited creation.

Just as a Phoenix is an eternal symbol of change, growth and reinvention our logo is a shield of encouragement for you to be whoever you want to be and that nobody can tell you any fucking different. Their words and opinions don’t mean shit and as long as you’re not deliberately hurting other beings, be the best version of you and do whatever the fuck makes you happy.

Follow your passion, excitement, happiness, and joy because a world full of happy & passionate, bright smiling people is so much better than a bunch of miserable fuckers trashing the place.

So push your fears aside, burn your fucking boats and storm the island of your dreams because life is too short to regret the things you didn’t do. Charge hard and unrelentingly in the direction of the very things that set your soul on fire.

Live and speak your truth freely and if it speaks to your heart and gets you pumped, give it every fucking thing you’ve got.
Even if it’s knitting, in which case you knit the shit out of today.

Decide to stand for something more than the ordinary for your life and flip the middle finger to the status quo.
Then take action every single day no matter how small, until your dream and reality align.

Our desire is to be a part of your journey just as we love you being a part of ours.
Our products are a reminder that on your best days as well as your worst, we’re always with you.

What story are you going to write today?



Our Manufacturing Ethos.

The world is our playground

And she is in pain.

For the longest time we wrestled with our decision to create products knowing that any form of manufacturing creates waste and our products would in essence contribute to the overabundance of consumer products in the world today.

We look to the future and a company looking to the future must accept that it has an obligation to minimize its impact on the natural environment. If we are going to use precious resources to create something then the most responsible thing we can do is make each product as well as we know how so it lasts as long as possible.

Value & quality matters and our mission is to create solid, dependable, long lasting staple items you can wear anytime you’re charging through life. We build our products with thought and purpose and would rather release less items of higher quality than just mindlessly throwing our logo on anything and everything we can get our hands on.

We endeavor to continuously analyze and improve our processes, product offerings, materials and techniques to make products last longer and have less impact on the environment. At every opportunity we specifically aim to reduce our use of plastic and sometimes this creates a difficult, more expensive but albeit more rewarding path for us that we wouldn’t have any other way.

We are extremely conscious and will always do the best we can with the resources we have.

No business can be done on a dead planet.